Australian cosmetics brand BYS now has the largest range of products and colors in the market today, according to Angie Goyena, general manager of iFace Philippines, the brand’s local distributor. iFace introduced BYS to the Philippines less than three years ago but has already been cited by Watson’s, where it is distributed, as a promising brand.
Goyena explains that BYS works closely with emerging fashion trends to come up with new products and variants. New and advanced items are regularly introduced to keep the brand fresh, vibrant, current. Best of all, these new products are purposively retailed at only at a fraction of the cost of better-known brands, she says.
Among the new products recently rolled out to BYS’ 120 outlets throughout the Philippines in SM and Watson’s stores were foundation primers and other variants. Foundation Primer preps the skin for makeup. By providing extra moisture and protection, it allows makeup to glide on easily to the skin and also makes blending a cinch. It comes in variants that tackle skin concerns: Hydrating for dry skin, Brightening that works against dull skin, Color Correction to even out skin tone, and the Luminizing primer that gives a natural glow.
Liquid Illuminator Strobe is a similar product that produces a pearlized, dewy effect on the skin. A light application results in a luminous and healthy glow. “It’s sheer and lightweight on the skin and can be used to highlight cheeks and brow bones,” according to Goyena.
Lip Tar is another cosmetic innovation now taking the market by storm. It can be used sparingly as a tint or full-on to provide maximum coverage. “Although it has a matte finish, it never cracks. It looks best on a bare face so the attention gets focused on the lips,” says Goyena. It is a hot trend this Spring 2014.
BYS is now currently available in 120 SM and Watson’s outlets in Metro Manila and in all key cities of the country. It’s easy to find and affordable. “Now, makeup must-haves are within reach,” according to Goyena. ###
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