Foodee Global Concepts (FGC) Chief Operating Officer Eric Dee and Rikki Dee, Chief Executive Officer together with Raymond Federigan the Director of National Operations for FGC and Talent Manager Perry Lansigan welcome Dingdong Dantes to Mesa's family.
With Dingdong on board, Mesa's executives hope to achieve 100 stores by 2021.
"Mesa has a wholesome, family, modern image just like Dingdong. He is a family man, untarnished by any issues and we're confident that through Dingdong's help we can achieve our 100 stores goal," quips Foodee Global Concepts Chief Executive Officer Rikki Dee when asked why they decided to get Dingdong Dantes as Mesa's endorser from among all the male stars in the country.
#Roadto100 Mesa branches campaign
There will be social media activities and campaigns as well as possible Mesa Restaurant joint venture with Dingdong. Expect a photoshoot soon so Dingdong's face will be seen on each of the 65 branches of Mesa.
"I want to reserved branch number 68, I'll put it on our street," Dingdong jokingly said.
A possible joint venture at the new Ayala Bay in Paranaque is also in the works according to Foodee Global Concepts Chief Executive Officer Rikki Dee revealed.
"We are looking to the possibility of having a commercial on TV, perhaps social media and digital assets," quips Eric Dee Foodee Global Concepts Chief Operating Officer
"We might do that soon and I’m excited! Marian and I goes to a Rockwell Powerplant branch and I love all of Mesa's dishes. Sometimes Marian studies the menu, cooks it at home and who knows she’ll have her dishes on the menu of MESA in the future, ”Dingdong added.
“We all strive to be our best, this brand and I has the same core values. My favorite is the Baby Squid in Olive Oil. It caters to Filipino families, in an enhanced styling way. Filipinos who live abroad, our OFW’s would find it still homey. This is one brand where the owners are very hands on, there’s love put into it and it represents something I believe in. We want it authentic, with a little creativity and that’s MESA. I will not disappoint you, I want to be with you also to go to 100 stores real soon!”
Currently, Foodee Global Concepts has the following restaurants :
Mesa Filipino Moderne, FoodLink, Sunnies Cafe, Flatterie, Chin's concept, Inihaw Express, Handaan, Food, Hawker Chan, Kam’s Roast, Llao Llao, Pound by Todd English, The Food Hall, Tim Ho Wan, Tsuta Japanes Noodles, and co created Bench Cafe (of the Bench and Suyen Group), Cerveseria, Food District on the 5th, Kai, Maisen and Mangan.
#Mesa #FoodeeGlobalConcepts
“We all strive to be our best, this brand and I has the same core values. My favorite is the Baby Squid in Olive Oil. It caters to Filipino families, in an enhanced styling way. Filipinos who live abroad, our OFW’s would find it still homey. This is one brand where the owners are very hands on, there’s love put into it and it represents something I believe in. We want it authentic, with a little creativity and that’s MESA. I will not disappoint you, I want to be with you also to go to 100 stores real soon!”
Currently, Foodee Global Concepts has the following restaurants :
Mesa Filipino Moderne, FoodLink, Sunnies Cafe, Flatterie, Chin's concept, Inihaw Express, Handaan, Food, Hawker Chan, Kam’s Roast, Llao Llao, Pound by Todd English, The Food Hall, Tim Ho Wan, Tsuta Japanes Noodles, and co created Bench Cafe (of the Bench and Suyen Group), Cerveseria, Food District on the 5th, Kai, Maisen and Mangan.
#Mesa #FoodeeGlobalConcepts
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