Korean K-Pop fast rising stars are tapped by Frontrow for its expansion in South East Asia. Joining the big names endorsers of the company such as World boxing champion Floyd Mayweather and Miss Universe Queens Demi-Leigh Nel-Peters (2017 winner), Iris Mittenaere (2016), and Pia Wurtzbach (2015) spearheaded high-profile marketing blitzes this year for the health, beauty, and wellness firm. Former beauty queen Dayanara Torres also flew in recently for a brief modeling stint for FrontRow. Joining the roster of international stars are local celebrities Daniel Padilla and Kathryn Bernardo, James Reid, Cristine Reyes, and Ellen Adarna, to name a few.
“Many were skeptical that we could get Momoland as our endorsers. But we proved that dreams do come true for our members,” said actor-director-entrepreneur Raymond “RS” Francisco, who is, together with Samuel Verzosa, behind FrontRow.
But even before Momoland, FrontRow started its foray into K-poplandia in mid-2018 with its sponsorship of Hello K-Idol, a talent search for the “ultimate Filipino K-pop idol” conceptualized by VIU, an online platform. Korean performers Yook Sungjae of BtoB and rocker Jung Joon Young were part of the series as “K-inspirations.”
At a press conference held at the newly opened FrontRow office in Quezon City, Mr. Francisco said they chose Momoland after conducting a survey on the most popular Korean group in the Philippines. The nine-member band behind such K-pop hits as “Bboom” and “Baam” easily topped the list. Its leading member, Nancy, is even more recognizable in the country due to her uncanny similarity to local actress Liza Soberano.
It was Momoland’s second visit to Manila this year.
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