In
Collaboration with Top Filipino Celebrities
featuring a series of
celebrity stores by famed Filipino personalities including Shopee’s
brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice
Ganda, Kris Aquino, and more
MANILA,
PHILIPPINES - Shopee, the leading e-commerce
platform in Southeast Asia and Taiwan, is the first e-commerce
platform in the Philippines to onboard a series of official
celebrities on the platform with the launch of the Shopee
Celebrity Club. With this, Shopee users can
now easily access a curated collection of products by their favourite
celebrities on Shopee, including brand ambassador Anne Curtis, Avel
Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and more.
To mark the
launch of Shopee Celebrity Squad,
Shopee will be offering exclusive deals and discounts across all
celebrity stores from July 4 to 7. As a special treat, Shopee in
collaboration with Grab Express, will also offer same-day delivery to
all celebrity stores for free!
Jane Lim,
Director of Shopee Philippines, said, “Our
users form the core of all our strategies, and the launch of Shopee
Celebrity Club represents our commitment to
always find new ways to reach out to and engage them. We know
Filipinos adore their homegrown celebrities, and we began to notice a
rising demand for their products. Hence, we decided to introduce a
dedicated in-app space featuring a variety of celebrity brands to
allow shoppers to easily access products sold by their favourite
celebrities. We are proud to be the first e-commerce to officially
launch such an initiative in the Philippines and look forward to even
more exciting celebrity collaborations to come.”
The grand
launch of Shopee Celebrity Club
will feature exclusive offers, including a 20% storewide discount on
selected celebrity shops from July 4 to 7. Celebrities featured in
the debut of Shopee Celebrity Club include:
- Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics
- Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics
- Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
- Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
- Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
- Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels
To add to
the excitement, the kick off of Shopee
Celebrity Club will also feature the launch
of the highly anticipated apparel label Avel x Matteo by Filipino
designer Avel Bacudio
and actor Matteo Guidicelli.
The denim brand will be exclusively available on Shopee from July 4.
“Avel x
Matteo’s concept is about quality of life and finding a good
balance between work and friends. I am excited to be part of the
Shopee Celebrity Club, and also, to be working with the leading
e-commerce platform in the Philippines. After
a year of planning and creating, I’m finally able to share these
ripped, stretch and lightweight jeans with everyone. This is my first
time venturing into the fashion industry- collaborating with Avel and
launching exclusively in Shopee make it extra special for me, ”
said Matteo Guidicelli.
“We are so
thrilled to debut Avel
x Matteo, a collection of limited edition ripped jeans exclusively on
Shopee. Our goal was to make designer jeans accessible to a broader
market. We are able to do that with our partnership with Shopee. It
enables us to reach a wide network of customers in the Philippines,”
said Avel Bacudio.
Beyond
providing users with access to products by their favourite
celebrities, users can also look forward to exclusive campaigns and
events presented in collaboration with these celebrities, including
giveaways and celebrity appearances on Shopee’s Facebook live
sessions. Stay tuned on Shopee’s Facebook page for a one-on-one
Facebook live session with Korina Sanchez, Matteo Guidicelli and
Enchong Dee for more details on their products.
Don’t miss
the chance to shop from your favourite celebrities on Shopee. For
more information about Shopee Celebrity Club,
visit https://shopee.ph/ShopeeCelebrityClub
Download the
Shopee app for free on App Store or Google Play Store.
0 Comments