September
marks the month-long commemoration of Alopecia Areata awareness
worldwide. Alopecia areata is a condition when hair loss occur due to
faults in the immune system attacking the hair follicles which
results in partial or total loss of hair on the head
and other parts of the body.
Leading
this year’s celebration in the country is Alopecia Philippines, a
group founded by singer and songwriter Abby Asistio in 2012. She has
been championing the cause of empowering citizens with this
condition.
Abby
is no stranger to alopecia, having been diagnosed with alopecia
areata since she was four years old. Abby’s decision to come out in
public with her condition was a major turning point in her life.
On
September 2012, Abby decided to start an online campaign in time with
Alopecia Awareness Month by inviting family and friends to pose with
the double “A” (inverted “V”) sign using their fingers on the
photo sharing site, Instagram. It quickly caught on and Abby was
overwhelmed by the response from netizens, with over a thousand photo
contributions to date.
This
paved the way for the beginnings of Alopecia Philippines. It aims to
raise awareness about alopecia and correct common misconceptions and
perceptions about it, provide encouragement to people afflicted with
it, and create an online support community for them.
Inspired
by Abby’s honesty and courage, men and women, kids and teens from
different walks of life began sharing their own stories and struggles
living with alopecia. What started out as a group of ten is now more
than 300 members strong and its Facebook page – Alopecia Areata
Awareness, draws followers from all over the world.
Novuhair
has been supporting the cause for Alopecia Philippines through Abby
Asistio. Abby have been using the brand continuously since March 2013
and she has only praises to share using the product.
Nature
has provided a safe and effective answer to hair loss and scalp
disorders. Novuhair is the only topical scalp lotion in the market
that has the highest concentration of natural ingredients,
FDA-certified and ACD-compliant. Novuhair is a homegrown, proudly
Philippine-made product that is globally competitive.
Novuhair
Topical Scalp Lotion, Shampoo and Conditioner are available in all
Mercury Drug Stores and other leading drug stores nationwide. For
more information visit www.novuhair.com, like the brand’s official
Facebook Page at Novuhair Official, Instagram: @NovuhairOfficial and
follow it on Twitter at @NovuhairNatural. You may also call the
Novuhair hotlines at 4136570 and 09228830575 and order online at
Lazada and regaloservice.com.
Abby
Asistio Alopecia Awareness Youtube Link: https://youtu.be/18z01PGOW0w
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