SUN LIFE’S
#liveBrighter Campaign: Millenials For A Financially Prepared
Generation
The new
generation of workforce, the Millenials, wants to grow with a company
that respects their individuality while being part of a noble cause.
Such opportunity is possible when one becomes a Financial Advisor.
This is a door that Sun Life (of Canada) Philippines, Inc. opens
wider with a recruitment drive called #LiveBrighter. It aims to
present the profession as a career choice for Millennials who wish to
have the time and resources to pursue their passions as they advocate
financial foresight and planning.
“Millennials
are known to be slashers as they juggle a lot of things live
travelling, blogging, and other passion projects on top of their
regular 8-5 jobs. It sounds very aspirational but how can they
sustain this in terms of time and resources?” said Sun life
Recruitment Manager Fin Bernardo. “With that in mind, we see that
the profession of a Financial Advisor is a perfect fit for their
lifestyle,” added Bernardo.
After introducing
the Financial Advisor in popular culture thru its engagement with
Cinema One’s Single/Single, Sun Life dishes out the #LiveBrighter
Sessions. This is a series of meet-ups to show how a Financial
Advisor lives up to the demands and rewards of the profession. It
aims to reach more Millennials and send them the message that their
dream job is just here all along.
Guided by the
core values of a Sun Life Financial Advisor- caring, professional,
inspiring, and winning - #LiveBrighter Sessions will give a taste of
the benefits one can enjoy in choosing this particular career path.
More than the chance to earn unlimited income, it also provides perks
such as all-expense travel and the freedom to work with an unbridled
schedule.
With more
Filipinos keen on getting insurance and investment products, the
possibilities for new Advisors are endless. “We need more Financial
Advisors to educate Filipinos on the importance of preparing for
unexpected life’s events and offer them solutions that let them
have Money For Life,” explained Bernardo.
Choose to
#LiveBrighter now. Register to the next #LiveBrighter Forum by
visiting bit.ly/LiveBrighter.
About Sun Life
Financial
Sun Life of
Canada (Philippines), Inc. is a member of the Sun Life Financial
group of companies, a leading international financial services
organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun
Life Financial and its partners have operations in key markets
worldwide, including Canada, the United States, the United Kingdom,
Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31,
2016, the Sun Life Financial group of companies had total assets
under management of $861 billion.
Sun Life
Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippines (PSE) stock exchanges under the ticker symbol SLF.
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