Taiwan
government project “Taiwan Excellence” strengthens Taiwanese
brands’ awareness in the Philippines
Taiwan
continuously reinforces its importance as the Philippines’ trading
partner.
According to 2015 Philippine Statistics Authority data, Taiwan is the
4th
top import country (with 5.2 billion USD imports) and the 9th
top export country (with 2.2 billion USD exports) in the world. With
this, Taiwan Excellence campaign, which is organized by Bureau
of Foreign Trade (BOFT)
of
Taiwan
government
and implemented
by Taiwan
External Trade Development Council (TAITRA), is
again rolling
out for the
third year in the Philippines to further strengthen trading ties
between the two countries.
Taiwan
Excellence, the symbol
of superiority of products
from Taiwan,
will have more exciting and more comprehensive activities in 2016.
Through experiential activities to be staged throughout the year,
TAITRA aims to let Filipino consumers experience how they can enhance
their lives and create a truly “Excellent Lifestyle.”
Over
the years, Taiwan
Excellence
activities have brought Filipinos closer to Taiwanese products. These
innovative and high quality products have seen greater acceptance in
the market and have become an integral part of the Filipino lifestyle
– from appliances that provide convenience in managing households,
gadgets that complement hectic schedules, and equipment that makes
committing to a healthy goal easier.
For
this year, Taiwan
Excellence introduces its latest product line-up, all of which capture
Taiwan brands’ features that have gained global recognition for
their distinct quality and sheer excellence. Some brands include
ACER, ASUS,
MSI and PX
for Information and Communications Technology products; Tatung,
Sakura,
and Caesar for Household Goods; and Johnson,
Pacific
and KYMCO for Sports and Leisure products.
“In
the past two years, we have witnessed the very strong demand among
Filipinos for high quality Taiwan-made products to meet their
lifestyle needs. Through the Taiwan Excellence campaign, we hope to
bring high quality products that will help Filipinos upgrade their
lifestyles. We hope Filipino consumers will be empowered to make
educated decisions about their purchases and experience the benefits
and superior quality of our products and brands,” said Scott
Yang, Deputy Executive Director of TAITRA.
Among
the activities slated for 2016 are Taiwan Excellence Experiencing
Zones scheduled on June 3 to 5 in SM Megamall,
July
8 to 10 in SM Mall of Asia,
August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!.
Visit
www.taiwanexcellence.ph
for more details.
About
Taiwan Excellence
The
symbol of Taiwan Excellence honors Taiwan’s most innovative
products that provide tremendous value to users worldwide. All
products carrying this symbol have been selected for specific Taiwan
Excellence Awards based on their excellence in design, quality,
marketing, Taiwanese R&D and manufacturing. Initiated by the
Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of
Taiwan Excellence is recognized by 100 countries.
Organized
by Bureau of Foreign Trade (BOFT), MOEA
The
Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs
(MOEA), R.O.C. is responsible for implementing policies and
regulations governing foreign trade and economic cooperation.
Established in January 1969, the BOFT's role and position have been
adjusted regularly to meet the needs of the ever changing
international economic and trade environments. The BOFT has been
guiding and working with the Taiwan External Trade Development
Council (TAITRA) in numerous promotional trade projects and
activities both internationally and domestically. Having worked
closely with TAITRA for many decades, the BOFT continues to
commission TAITRA for various critical government projects relating
to business, trade and investment, while promoting Taiwan
internationally.
Implemented
by Taiwan External Trade Development Council (TAITRA)
Founded
in 1970 to help promote foreign trade, the Taiwan External Trade
Development Council (TAITRA) is the foremost non-profit,
semi-governmental trade promotion organization in Taiwan. Jointly
sponsored by the government, industry associations, and several
commercial organizations, TAITRA assists Taiwanese businesses and
manufacturers with reinforcing their international competitiveness
and in coping with the challenges they face in foreign markets.
TAITRA boasts a well-coordinated trade promotion and information
network of over 1,200 international marketing specialists stationed
throughout its Taipei headquarters and 50 overseas offices worldwide.
Together with its sister organizations, the Taiwan Trade Center (TTC)
and the Taipei World Trade Center (TWTC), TAITRA has created a wealth
of trade opportunities through effective promotion strategies.
#Taiwan Excellence
#Taiwan Excellence
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