Everyone
wants to be a better version of themselves. That’s why SkinWhite,
the leading and pioneer skin whitening brand in the Philippines, aims
to give young Filipinas the tools they need to improve who they
are—both inside and out—through the #BetterMe campaign.
“SkinWhite’s #BetterMe campaign inspires me a lot,” shares
actress and SkinWhite ambassador, Kim Chiu. “It makes us girls look
at the brighter side of life. I can now say I’m a #BetterMe
[because of it.]”
The
Captivate Council
After
its initial launch in 2013, the #BetterMe movement has become even
bigger and better! To help inspire even more teens, SkinWhite held a
casting call to scout for the loveliest and most inspiring girls for
the second batch of the Captivate Council. Approximately 500 aspiring
teens from some of the most prestigious college campuses in the
country auditioned, but only 25 girls were handpicked. The basis for
making this prestigious cut? Their accomplishments at school and
ability to inspire others with their go-getting, stay confident
attitude.
Throughout
the four-month campaign, the members of the Captivate Council can
look forward to magazine features, multi-media exposure, and lots of
fun events like the #BetterMe Ball. “We also included outreach
activities and fitness parties because when it comes to becoming a
#BetterMe, you need a more holistic approach. We want the members of
the SkinWhite’s Captivate Council to lead by example,” shares Liz
Caceres, assistant brand manager for SkinWhite. “It’s not just
about looking good on the outside, but feeling
good and doing
good, too
Outer
Confidence Through Creating A #BetterLook
For
November, it was all about teaching the Captivate Council to
celebrate their own unique beauty. Each member was treated to a
fashion and beauty makeover where they were taught how to enhance
their own individual assets and body type. To look even more gorgeous
during their makeover shoot, the girls prepped their skin from head
to toe by trying out samples of the SkinWhite Power Whitening Face
Cream Powder (to score a powdery fresh, white glow on their
complexion) and SkinWhite Advanced Power Whitening Lotion (for
instantly whiter, brighter skin upon application). “Being part of
the Captivate Council helps me love myself more, says Chrissa Taleon,
20, a student at the University of Santo Tomas. “I also noticed
that my self-confidence has grown the more I use the SkinWhite
products. [Both these factors] motivate me to share and inspire other
people—especially young girls.”
Spreading
The #BetterMe Message
These
days, it’s easy for teens to become lost in social media drama or
engulfed in their #fomo—fear of missing out. Through the #BetterMe
campaign and the Captivate Council, we want to remind them of what
really matters and allow them to develop their own inner confidence,
so they can be kinder to themselves and others. “What’s amazing
is that these girls also have a wide network within their respective
circles. So even if their classmates and friends aren’t part of the
council, they can still share what they’ve learned through the
monthly activities we’ve arranged for them,” says Caceres. “It’s
a great way to spread the #BetterMe image and help more teens become
empowered.”
Get
the SkinWhite that’s better for you! For blush white skin that’s
guaranteed to make heads turn and make you the belle of the ball, try
these get-pretty beauty finds:
Skinwhite
Power Whitening Face Cream Powder, SRP
P19 for 7g and SRP P69 for 20g.
It
uses a unique technology that magically transform this moisturizing
cream into a light, matte powder once it touches your skin. This
product uses Synchronized Whitening action through multiple actives
to ensure you achieve beautiful blush white skin. You’ll love the
Vitanourish formula that effectively softens and hydrates your skin!
Available
in White, Light Beige, Rose White, and Natural Beige shades.
SkinWhite
Advanced PowerWhitening Lotion, P71
for 50ml, P123.25 for 75ml, P235 for 200ml.
Want
noticeably whiter skin instantly upon application? This lotion uses
an exclusive Advanced Tripower Technology to whiten instantly and
continuously to help reveal your whitest white. It also contains a
Vitanourish formula that’s spiked with vitamins B3, B5 and E to
give your skin intense moisturization and protects you from UV rays
and further skin darkening with SPF20.
Follow
SkinWhite On Social Media For Exclusive Updates:
Website:
www.skinwhite.com.ph
Facebook:
www.facebook.com/skinwhite
Twitter:
www.twitter.com/skinwhiteph
Instagram:
www.instagram.com/skinwhiteph
0 Comments