UNIQLO Opens Pop-up Store at Ayala Triangle Today!
UNIQLO had opened already several UT POP-UP! T-shirt shops in central locations in major cities worldwide. This is a new marketing concept and a first in the company’s ten-year history of selling UTs (UNIQLO T-shirts).
The innovative approach builds on the traditional pop-up shop concept, with large-scale pop-up shops in central metropolitan locations offering a limited, dedicated product mix. The initiative aims to broaden UNIQLO’s research to its customers, to make fashion accessible to everyone and in unique and interesting locations.
As part of its latest initiative, UT POP_UP! Shops offer UT CAMERA, a new smartphone video app that turns one second personal looped video portraits into animation. Users can download the UT Camera app to their smartphone (iPhone and Android) to convert their video. The footage can then be uploaded to the official UT website (ut.uniqlo.com) for those sporting UT apparel, and linked to Facebook, Twitter, and more for all users.
For the first location, UNIQLO hosts the largest ever UT store in Tokyo Japan last March 28-April7, UT POP-UP! TYO. The shop is located on the site of recently relocated platforms at Tokyo’s Shibuya Station, which is one of the world’s largest train stations averaging 24 million passengers daily on weekdays.
Ayala Triangle Get its UNIQLO POP-UP Store - Fashion Everywhere in the Metro.
Yes, yes yo! Uniqlo will be opening a UT POP-UP STORE in Makati today from 10:00 AM -10:00 PM! A huge UT sign is set-up at Ayala Triangle where people could view various UT designs as well as other culture and arts display. Not only that! A UT CAMERA was also set-up and everyone is welcome to pose for a souvenir photo that can be seen globally! Those who wish to purchase the new UT designs will get huge discounts! The UT store is just across Ayala Triangle, at the 2nd floor of Paseo Center. Please note that the UT POP-UP in Makati will last for two days, until April 26, 2013. Filipinos can expects the same UT experience at other UT POP-UP locations worldwide.
Yes, yes yo! Uniqlo will be opening a UT POP-UP STORE in Makati today from 10:00 AM -10:00 PM! A huge UT sign is set-up at Ayala Triangle where people could view various UT designs as well as other culture and arts display. Not only that! A UT CAMERA was also set-up and everyone is welcome to pose for a souvenir photo that can be seen globally! Those who wish to purchase the new UT designs will get huge discounts! The UT store is just across Ayala Triangle, at the 2nd floor of Paseo Center. Please note that the UT POP-UP in Makati will last for two days, until April 26, 2013. Filipinos can expects the same UT experience at other UT POP-UP locations worldwide.
UNIQLO had opened already several UT POP-UP! T-shirt shops in central locations in major cities worldwide. This is a new marketing concept and a first in the company’s ten-year history of selling UTs (UNIQLO T-shirts).
The innovative approach builds on the traditional pop-up shop concept, with large-scale pop-up shops in central metropolitan locations offering a limited, dedicated product mix. The initiative aims to broaden UNIQLO’s research to its customers, to make fashion accessible to everyone and in unique and interesting locations.
As part of its latest initiative, UT POP_UP! Shops offer UT CAMERA, a new smartphone video app that turns one second personal looped video portraits into animation. Users can download the UT Camera app to their smartphone (iPhone and Android) to convert their video. The footage can then be uploaded to the official UT website (ut.uniqlo.com) for those sporting UT apparel, and linked to Facebook, Twitter, and more for all users.
For the first location, UNIQLO hosts the largest ever UT store in Tokyo Japan last March 28-April7, UT POP-UP! TYO. The shop is located on the site of recently relocated platforms at Tokyo’s Shibuya Station, which is one of the world’s largest train stations averaging 24 million passengers daily on weekdays.
The former platforms are lined with more than 12,000 UTs in over 1,000 different designs and types, over a space totaling 660 square meters. UNIQLO plans to issue 100 types of new T-shirts to mark the launch.
UNIQLO POP-UP Store in Shibuya, Tokyo.
At UT POP-UP! TYO, UNIQLO holds the record for the largest ever video shooting session – with around 10,000 participants, this activity gives an opportunity not only to those aspiring models but also to everyone to appear in a UT advertisement as what I earlier stated. The UT CAMERA on site at UT POP-UP! TYO allows visitors to take part in a photo session that is then projected on a venue wall through projection mapping so that participants appear in a virtual campaign . The footage may also be used in future UT TV advertisements. At UT POP-UP! TYO, visitors can also download the UT CAMERA app and share their footage.
At UT POP-UP! TYO, UNIQLO holds the record for the largest ever video shooting session – with around 10,000 participants, this activity gives an opportunity not only to those aspiring models but also to everyone to appear in a UT advertisement as what I earlier stated. The UT CAMERA on site at UT POP-UP! TYO allows visitors to take part in a photo session that is then projected on a venue wall through projection mapping so that participants appear in a virtual campaign . The footage may also be used in future UT TV advertisements. At UT POP-UP! TYO, visitors can also download the UT CAMERA app and share their footage.
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