Piolo Pascual Launched As Essilor Brand Ambassador
Across the globe 4.2 billion people need visual correction and many of them are still not aware of solutions that can help protect and improve their sight. As a world leader in vision care, Essilor takes seriously its responsibility to raise public awareness about the importance of vision health.
In the Philippines, over 20 million suffer from visual impairment. To make more people aware of vision health and encourage them to visit an eye care professional, Essilor has launched a new communication campaign with top Philippine actor and sportsman Piolo Pascual.
The campaign drives three important messages: prevention – Essilor lenses help prevent age-related eye diseases, protection – they also protect from UV rays and harmful blue light, and they provide a full range visual correction. In the campaign, Piolo Pascual underlines how good vision is critical for practically all our daily tasks.
Essilor has a strong presence in Philippines with over 2500 employees and three production sites. The Group supports a number of outreach programs screening patients under the WHO Vision 2020 program and providing prescription glasses to people in Manila, Cebu and Davao.
Essilor runs awareness campaigns in many different countries, adapting them to local needs and cultures – whether the theme is UV protection or vision and road safety. Common to all is the important message encouraging people to visit an eye care professional to get their vision checked.
The campaign drives three important messages: prevention – Essilor lenses help prevent age-related eye diseases, protection – they also protect from UV rays and harmful blue light, and they provide a full range visual correction. In the campaign, Piolo Pascual underlines how good vision is critical for practically all our daily tasks.
Essilor has a strong presence in Philippines with over 2500 employees and three production sites. The Group supports a number of outreach programs screening patients under the WHO Vision 2020 program and providing prescription glasses to people in Manila, Cebu and Davao.
Essilor runs awareness campaigns in many different countries, adapting them to local needs and cultures – whether the theme is UV protection or vision and road safety. Common to all is the important message encouraging people to visit an eye care professional to get their vision checked.
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